Lisa McCarthy – Chief Executive Officer
Lisa is a creative visionary. The truth is, sometimes we don’t get Lisa. Lucky for our clients, Lisa’s unbridled creativity and sharp business sense are what lead to some of the most stand-out, successful creative programs. Perhaps that explains why she’s credited with transforming a staffing company from zero digital presence to the industry’s proclaimed innovator in the space. We often dream of living in Lisa’s world, where she sees the potential for extraordinary in the ordinary. If you want to be noticed, you want Lisa on your team.
Tricia Davitt – Chief Communications Officer
Tricia is our resident communications wizard, turning the written word into ROI-generating assets that drive behavior. With 25+ years as a reporter, editor, strategic writer, and public relations and communication executive, she has mastered the art of bringing companies’ identities and vision to life through effective communications and messaging. She began leveraging powerful thought leadership platforms before anyone knew the term, launching the staffing industry’s first ever research-driven thought leadership program that generated $23M+ in new business development. Tricia sets the overall vision and strategy for persuading, informing and impressing our client’s stakeholders.
Jason Pelish – Chief Technology Officer
Jason is our resident genius. A self-taught technologist who studied programming while attending college at age 11, Jason’s career began as a professional programmer (age 15) and progressed through roles as a software producer, digital developer and digital marketing technologist and strategist throughout his career. The technology mastermind behind RBIQ and expert in Search Engine Optimization (SEO) Content Marketing Strategy, Jason turns our creative visions into digital reality.
Susan Froehlich – VP Creative Services
While Jason is our resident genius, “Suefro” is our artistic genius. She possesses the artistic talent and technical know-how to create result-driven design for online as well as traditional print initiatives. Her designs are customized and tailored to a variety of clients’ complex needs, but the goal is always the same: design a look and feel that takes full advantage of today’s available creative technologies while supporting our clients’ marketing objectives. We think it, Suefro gives it artistic and creative life.
Dotti Gallagher – VP Strategic Marketing
Dotti is an energetic powerhouse who loves to work. She’s inspired by complex problems or situations that need the pieces organized into a smart, cohesive plan. Over the years, her expertise has engaged audiences, driven sales, and raised awareness for companies large and small. As a member of an integrated team, Dotti is known for developing strategic marketing, PR and communications that move a business forward. If you’re looking for creative inspiration and relentless energy, Dotti’s your gal.
Kelly Laughton – VP Marketing Technology
Driving digital transformation (before anyone knew the term), is what led Kelly to be recruited by a Big Four accounting firm for a senior consulting role at the ripe old age of 27. At that point she was already recognized as a digital thought leader and published author. Her client focus and technical savvy contributed to a long list of marketing and sales successes, and a 10-year stint as a CIO. Most recently with IBM, Kelly now leverages her expertise in SEO and content marketing to bring digital transformation to our clients.
Michelle LoGerfo – Creative Director
Michelle is a graphic designer extraordinaire with 20+ years of experience in marketing and advertising. From newspapers and print shops to marketing firms big and small, Michelle has mastered the art of multi-tasking, and works well under tight deadlines. With great organizational skills, an analytical mind and an eye for detail, Michelle creates powerful, impactful designs with a creative approach that makes an impression. Plus, her great sense of humor keeps us all laughing.