Word of Mouth Advertising with a Technology Twist.
Brands are no longer built on one-way, company-controlled marketing spin. It’s quite the opposite, in fact. New media has empowered people to become active participants in your brand voice– instead of passive observers.
That’s why the winning formula for social media is to positively engage with as many people as possible within your industry, or realm of influence, and encourage “fan” behavior. In other words, use digital marketing to infuse your brand “socially” into the lives of everyone with one of the oldest trick in the book — word of mouth promotion. You know he told someone who told someone and so on and so on…