My daughter keeps talking about what she is going to be doing when she gets older. What she is gong to do when she can drive, when she goes to college, when she gets married. I know to her that feels like a hundred years away—but as we all know “growing” up comes here before […]
What does a spin class have to do with marketing? Well nothing, except I had one of those moments of clarity right in the middle of my early morning spin today. I truly figured out what really makes good social campaigns work—and the answer… well… Let me tell my story. It has been one of those weeks. […]
By Lisa Laughton McCarthy-Digital Infusion CMO- February 10, 2015 Just this week, I witnessed someone forced to retire before they were ready. It was really a situation of “out with the old and in with the new.” At first, I didn’t think much about it, I was […]
The other day, someone asked me why I posted something on my social profile—that had nothing to do with my business. I was a little shocked that they asked, because social media isn’t just about selling your services, its about building relationships—and I thought everyone knew that. The funny thing is that post was my highest […]
By Lisa McCarthy, Digital Infusion. Let’s face it social channels, are really just a new form of communication. But, as a marketer—a pretty revolutionary one. It seems that every day I work and talk with organizations about their “social strategy” – the focus of conversation is around “external” engagement with clients and customers. Yes, it […]